Title requirements
The name of the product must contain and convey to the potential customer/buyer the basic information content of the product card.
In cases of inappropriate content in the name of a product, the marketplace moderation has the right to unilaterally refuse to release the product.
Name:
Jumper
Name:
Warm men's jumpers in different colors
Performance Requirements
Product characteristics must reflect all the main indicators of the product. When viewing the characteristics, a potential buyer should have a clear idea of what kind of product it is.
Characteristics:
Country of Origin
Characteristics:
Country of Origin, floor, material, sizes, style, decorative elements
Requirements for price and wholesale discounts
The price must be indicated for one unit of goods, indicating the available discount (if any)
When filling out the price, you should indicate wholesale discounts when
purchasing goods in large quantities.
Photo requirements
Photos in product cards must be of appropriate quality for the convenience of viewing products in the marketplace window.
When creating a product card, you should use two types of images:
1
JPEG with white background;
2
PNG with an aspect ratio of 1:1, if possible on a plain background or without a background.
In cases where the seller does not have images of goods of proper quality, the marketplace should be informed about this. The Marketplace is ready to assist in creating a high-quality catalog of images of the seller’s products as part of a loyalty program for new sellers.
Purchase Option Requirements
Variation — These are similar products that differ from each other in one or more characteristics.
Example:
Product: Warm men's jumpers in different colors
The variation of this product is based on the color of the product and its size range.
Working with the administrative panel
The administrative panel allows the seller to record and control his activities on the electronic platform.
The seller will be able to monitor the sales of his products and receive data in real time.
The administrative panel allows sellers to work on the product catalog themselves (creating and editing).
To create a new product, go to the products page and begin the process of adding products.
The process of creating a general product card page consists of several main parts:
1
Information
2
Pricing
3
Availability
4
More details
Step 1. Information
The information part of the general page of a product card consists of the name, category, price, detailed description and image of the product itself.
All of the above fields must be filled in completely in accordance with the content requirements.
Step 2. Pricing
When filling out the pricing/warehouse fields, only 5 fields should be filled in:
1
Old price – serves to set a discount on products. If the current price of an item is $50, and the old price is $100, then the display will indicate that the item is being sold at a 50% discount.
2
In stock – this field serves as an identifier of whether this product is in stock. If yes, then in what quantity?
3
Minimum order quantity – this field shows the buyer what minimum quantity of goods he must buy to purchase this product.
4
Step of the quantity selection list – this field specifies the number by which the quantity of the requested product will increase when you click on “+” (increase quantity).
5
Available quantity - like the availability indicator, Availability shows how much of the product is available in the warehouse and, if desired, can convert it into availability.
If the seller wants to fill in other fields, he must contact technical support to avoid problems with filling. If these fields are filled in incorrectly, the marketplace has the right to disable this product on the storefront.
Step 3. Availability
The seller must choose what action to take if the product is out of stock.
This can be“Pre-order” in which the seller will receive a notification that his product is expected and wanted to be purchased.
If a seller selects “Subscribe to notifications”, then the buyer will receive notifications about new arrivals from this seller and will be able to follow the products they like.
Step 4. More details
Here the seller must enter keywords to search for his product on the marketplace.
The more words related to the product the seller enters, the more likely it is that the product will be displayed in the search without problems.
SEO – Card Product.
When writing SEO for a product, we must not forget that the SEO line must be filled in with letters of the English alphabet.
In cases where the product is filled out in other languages, the writing remains in the language that the seller needs, and the letters remain in English.
tags
Filling out tags is a very important part of creating a product cards. Tags help navigate the marketplace and increase the possibility that this product will come up when searching by tags.
Unlike all other sections, fields and data of the product card, Tags are entered in three languages at once.
delivery options
In the delivery parameters, the seller must enter the logistics data of the product such as weight, whether delivery is free, or indicate the delivery price, the number of pieces in the box, the length, width and height of the box.
characteristics
In the characteristics section, the seller can set basic characteristics for the product, making it easier to view the product and its capabilities.
Variation
To create variations, you need to go to the variations section and create a group of variations based on characteristics.
creation of new products
Creating products with variations makes it easier for customers to navigate through a retailer's catalog and by increasing useful information on one board.
Each product card must be saved in three languages. If there is no translation, the marketplace has the right to disable and remove the product from the storefront until it is corrected and translated into other languages.